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Why Mainstream Social Networks Complicate Our Identities

By Jamie Beckland | Posted on September 02, 2011

Yesterday, a new op-ed piece I wrote was published on Mashable. Thanks to everyone who commented, tweeted, or emailed so far.

In short, it seems that users like to keep their unique identities separate on different social networks. Of course, the networks would prefer that we only use one identity (theirs!) for everything, but people like to present different facets of themselves to different social circles.

I’d love to hear your thoughts on what you use different social networks for, and how many online identities you currently maintain. Thanks for sharing!

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About the author

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland