By Sirpa Aggarwal | Posted on February 25, 2014
WWE is always listening to its fans, giving them a voice, and constantly creating new ways for the passionate fan base to engage with WWE programming and WWE Superstars.
Arktan has been playing a key role in helping WWE achieve this goal. Arktan has already been powering social experiences for WWE on wwe.com, and is now doing the same for WWE Network on both the WWE App and wwe.com.
WWE Network features a robust programming lineup available across all platforms via WWE.com, and through the WWE App on mobile devices, such as tablets and smartphones, and connected devices, such as Xbox 360.
The WWE App drives both second-screen fan experiences, and serves as the destination for fans to talk about WWE shows before and after their broadcast.
Social conversation around each city is labeled ‘My Universe,’ allowing fans to follow conversation about WWE shows specific to their own cities. This is available for all major U.S. cities, as well as a number of international cities, such as Sydney and Barcelona.
Selected tweets about WWE shows, including Raw and SmackDown, are showcased in the WWE App.
Fans can also engage with social experiences around WWE programming and WWE Superstars on wwe.com.
Fans can participate in social conversation about WWE shows in ‘WWE Talks,’ be part of the social conversation about all the WWE Superstars in ‘Superstar Chatter,‘ and participate in conversation about individual superstars, such as Randy Orton.
WWE Network provides fans with new ways to engage with WWE’s high-octane sports entertainment, continuing WWE’s tradition as one of the most social brands.
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