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X-Cart Integrates Janrain Engage to Add Social Login & Sharing to E-Commerce Shopping Cart Platform

By Katie Keenan | Posted on February 01, 2011

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Last fall the Altimeter Group sponsored a conference aptly named “The Rise of Social Commerce”. Early indicators have pointed to 2011 as being the year online retailers embrace social to deepen consumer engagement and increase revenue. Social commerce tools come in many flavors, including leveraging social to expedite checkout.

x Janrain Engage

X-Cart, the e-commerce shopping cart software that powers over 14,000 online checkouts in over 111 countries has developed an X-Cart Integration Module for Janrain Engage to make it easy for online stores to implement social login and social sharing on their sites. A site user can bypass the traditional registration process and sign-in with one click with their Facebook, Twitter, Google, Yahoo, LinkedIn or other accounts. This results in an accelerated sign-up process for new users and a simple login experience for returning visitors. In addition, by implementing the Janrain Engage social sharing feature, an X-Cart enabled site can trigger sharing based on any number of user’s actions, including purchases, posting comments, writing a product review, user-generated content or clicking a share button, enabling the word of mouth marketing for their business and transforming their users into brand advocates.

To see the integration in greater detail:

For new online merchants X-Cart is an engine to build and run their online shop. For existing online stores, X-Cart is a way to increase online sales and organize processes better. X-Cart comes with tons of features available right out of the box. The platform is highly scalable and fast. Learn more about X-Cart.

Available for all levels of Janrain Engage, an integration module from X-Cart is required.

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About the author

Katie Keenan

Interactive Marketing Manager

A true geek at heart, Katie works behind the scenes on Janrain's website and social media strategy as the interactive marketing manager. Katie has more than 10 years of experience building websites and managing online communities in media, retail, technology, law and the nonprofit sector. Her passion: to get rid of the clutter and help to improve efficiencies across the web to spark online engagement.

View all posts by Katie Keenan