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Is Your Brand Ready to Leverage the Zero Moment of Truth?

By Jamie Beckland | Posted on December 01, 2011

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With 83% of shopper’s purchase decisions made prior to entering a store, we know that a tremendous amount of discovery and research is happening before they’ve made a product or brand decision. Google has coined the “Zero Moment of Truth” as the product and brand interactions that happen before shoppers actually see your product. While these interactions have traditionally occurred offline, today’s consumer has social media to thank for introducing them to product categories and brands like never before.

Our Digital and Social Media Strategist, Jamie Beckland spoke at the Innovation in Motion event this month in Portland on this very topic and offers his perspectives in this short video on how marketers can empower brand advocates to spark that zero moment of truth within their own social networks.

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About the author

Jamie Beckland

VP of Product

Jamie has been delivering custom web solutions for more than 10 years, and built his first social media community in 2004. Prior to Janrain, Jamie led the emerging media practice at White Horse, and has worked as a marketer and technologist with clients including Coca-Cola, Financial Times, Samsung, Wells Fargo, L’Occitane, The Brooking Institution, and many others. He frequently speaks about technology trends and writes for Mashable, Social Media Examiner, iMediaConnection, AdAge, and other publications.

View all posts by Jamie Beckland