Is Your Brand Ready to Leverage the Zero Moment of Truth? December 1, 2011 by Jamie Beckland social sharing With 83% of shopper’s purchase decisions made prior to entering a store, we know that a tremendous amount of discovery and research is happening before they’ve made a product or brand decision. Google has coined the “Zero Moment of Truth” as the product and brand interactions that happen before shoppers actually see your product. While these interactions have traditionally occurred offline, today’s consumer has social media to thank for introducing them to product categories and brands like never before. Our Digital and Social Media Strategist, Jamie Beckland spoke at the Innovation in Motion event this month in Portland on this very topic and offers his perspectives in this short video on how marketers can empower brand advocates to spark that zero moment of truth within their own social networks.