One of the biggest challenges for today’s marketer is the ability to look holistically at the entire customer experience. With multiple devices and channels with which users engage, not to mention the numerous business systems used to collect each set of data, the view of the customer journey has become increasingly fragmented.
Omnichannel marketing is the tactical way to think about executing seamless customer experiences. But the end goal is marketing continuity — a consistent and personalised cross-device and cross-channel customer experience, which is necessarily impacted by the systems that support it and the data that powers those systems.
Join us for this free event, co-hosted with DMAS, and learn how to take your customers from unknown to known, how to identify actionable data using a consolidated customer profile, and ultimately, how to drive personalised engagement with your brand.
To register or find out more about this free event, email email@example.com.