We’re now in an era of digital marketing where brands have the opportunity to cultivate direct relationships with their consumers. Not just groups defined by demographics, but individual members. They key is using richer customer data in more nuanced ways.
Join featured guest, Bruno Guicardi, President of CI&T and Marla Hay, Director of Product at Janrain for a deep-dive into digital transformation in the Consumer Packaged Goods industry.
CI&T is a global digital technology agency empowering digital innovation in the world’s leading brands.
Janrain’s customer identity and access management platform helps brands simplify and secure their customers’ experiences.