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5 Ways to Improve Your Email Marketing Click-Through Rate

The ways we measure success in marketing are always changing — Maybe you’ve found that all it takes for decades of strategies and knowledge to become outdated is a few days away from the office. You put up your auto-response for a week of vacation, only to return to find algorithms, analytics, and all other trusted measures have already moved on. But that’s exactly while we love email so much. While we’re always innovating and improving ways to connect with customers, the heart of email marketing — creating relationships — remains the same.