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6 Ways to Get Social Data Working for Your Brand

As brands continue to integrate social media into their marketing efforts, the focus has increasingly turned to big data. In fact, you can't have a conversation today with a social media provider without someone inevitably bringing up the topic of APIs to gain access to the data surrounding interactions. But unstructured data can be challenging for legacy systems, especially when querying large strings of data to create attributes that can be acted upon for marketing efforts. So whether you're implementing social sign-in on your website or leveraging apps to connect with customers, it's critical to work with a provider who can not only collect and analyze the data but put it in a format that allows you to take action.