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Consumers are likely to pass on entering passwords on web sites

Consumers active in online social networks are not happy about selecting new passwords in order to register at web sites, and would rather use their passwords from social networks like Facebook and Twitter, according to a survey released today. The survey was conducted by Blue Research on behalf of Janrain, which provides technology that enables retailers and other web site operators to offer log-in with social network credentials and use information from consumers’ social profiles for targeted marketing.

Digital Commerce 360