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Consumers constantly logged into Facebook: Social giant still preferred social login throughout the web

A report from Janrain found that Facebook is still the preferred social login tool among consumers, as 48 percent of all users turn to their Facebook login information to interact on other sites. According to Janrain’s study, encouraging people to use Facebook to login to a site could increase engagement. Providing an easy method for prospects to engage with content marketing material through social login can help increase traffic.