Skip to main content
IAM Strategy Report CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.
 

Mobile Menu

Consumers demanding social login for better brand engagement – study

The majority of UK consumers (85%) are advocating social login as an alternative to traditional online registration, according to new research. According to Janrain, which surveyed over 600 social media active consumers for the report, the demand for social login highlights consumers’ disenfranchisement with brands with 96% of respondants claiming to receive irrelevant information and promotions from brands.

MyCustomer