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Consumers Seen Holding Favorable Attitudes to Social Login

Consumers appear to be quite receptive to social logins – the ability to use an existing ID from a social network to login or register on a site – and welcome targeted products and promotions based on their social login profiles, per results from a Janrain study conducted by Blue Research. Awareness and use of social login was high among the online survey respondents, at 87% and 52%, respectively, with 65% agreeing that they’re more likely to return to a website that automatically welcomes them through social login.

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