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Facebook Gains Ground in Social Logins; Google Popular for Retail

Facebook (48%) was the leading option in Q2 2012 for social logins among online users who opted to use a social network identity to speed up registration on sites across the web, according to July 2012 data from Janrain. Another 30% preferred to use their Google accounts for login, followed by Twitter (9%), Yahoo (8%), WindowsLive (3%) and others (including LinkedIn and Pinterest) at 3%. Facebook continues to enjoy a upward trend that dates back 8 consecutive quarters to 23% share in Q1 2010, most recently up 3% points from 45% in Q1 2012.