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Facebook, Google Lead the Social Login Pack

The user management platform Janrain has been tracking the use of social logins on a variety of types of websites over the past few years. According to data from Q3 2013, Facebook was the overall favorite among users who wanted social identification, named by 44.9% of respondents. Google was next in line at 32.9%, followed by Yahoo! (7.1%), Twitter (6.5%), LinkedIn (2.4%) and Microsoft (1.9%).

eMarketer