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Five Charts: Why Users Are Fed Up With Digital Ads

While many people understand that advertising is a necessary burden that comes with viewing free content, the current state of digital advertising is still annoying a lot of folks, according to several studies.

In an August survey of 1,079 adult US internet users conducted by Janrain, the most popular response given when respondents were asked which statement about online ads they agreed with most was that ads are too aggressive. Nearly one-fifth of respondents acknowledged that online ads are effective in appealing to their interests and needs, but found the phenomenon creepy nonetheless.

eMarketer