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Gartner Report Highlights ‘Cool’ Social Marketing Shops

Portland, Oregon based Janrain addresses the issue of “password fatigue” for social users, since such weariness can increase abandonment rates. The agency has been aleader in the use of the OpenID protocol, so that users can register at any participating site or app with their existing social identity from nearly three dozen sites or services, including Facebook, Google+ and Twitter. In addition, the user experience can be personalized by the permission-based use of Janrain’s profile data for that user.