For many years, I was one of those people who resisted using the social login. I liked keeping all of my online personas in separate pockets and I worried about what would happen if I used my Facebook account to login to a shopping website. In some cases, the login generated a post on my Facebook page which, while not a horrible faux pas, is annoying. But with every passing day, I find myself clicking that “Login with Facebook” button more and more. Why? Because it’s easy.