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Interview with Jim Kaskade, CEO, Janrain

“Brand marketers pay a lot of money to drive unique visitors to their digital properties, only to see more than 95 percent of them go away and 5 percent or less register. Then of those 5 percent registered, less than 15 percent remain active.”

Sudipto Ghosh of MarTech interviews Jim Kaskade, CEO of Janrain.

MarTech Interview Series