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Irrelevant Content Is Killing the UX

A new study proves that irrelevant content can kill the user experience. The 2013 Online Personal Experience study, which was conducted by Harris Interactive on behalf of Janrain, reveals that 74 percent of online consumers get frustrated with websites when content is displayed (such as offers, ads and promotions) that has nothing to do with their interests. In fact, the study found that 28 percent of respondents would give up social networks for a week, 25 percent would give up chocolate for a month and 21 percent would give up their smartphone for a day in exchange for relevant content on all of their favorite websites.

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