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It’s Time You Considered Social Login

At a high level, as digital strategists or online marketing professionals, we all have pretty similar goals: we want to drive traffic to our site, know who’s visiting, and encourage the actions that lead to sales. Pretty straightforward, right? The challenge is that at many steps in this journey we ask website visitors to do something for us: fill out a form with their personal information and trust that we won’t sell or misuse it.

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