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Janrain Offers New Facebook Auto-Sharing Tool; Makes Reading TMZ Less Embarrassing

“Frictionless sharing,” the Facebook Open Graph mechanism which some news sites and video apps have poorly used to boost their own virality at users’ expense, has been one of more controversial changes Facebook has made in recent months. Social news readers, for example, broadcast the articles you read to your Facebook friends, and led to embarrassment as users caught themselves auto-sharing content they would rather not admit to. The experience was bad enough that, this May, Facebook finally cracked down on auto-sharing apps by implementing a 10-second rule before sharing took place.