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Janrain’s new registration management tools can hack the “getting to know you” game

There is more thought and innovation that goes into the design of website registration experiences than the typical web surfer would ever realize. Each site visit has become a choreographed dance between visitor and designer. One side typically looks to get in and get out as quickly and privately as possible, while the other aims to painlessly extract as much personally identifiable information as possible, and in turn deliver a personalized experience. The best of the best do so by rigorously A-B testing every minute detail from button color and placement, to question language and order of delivery, all with the hope of optimizing conversion.