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Many People Feel They Lack Control Over Their Personal Data

With data breaches a constant worry, many consumers don’t feel too confident in being able to control how their personal data gets used. According to a July 2018 survey by Mobile Ecosystem Forum of 6,500 smartphone users worldwide ages 16 and older, just 27% of respondents felt they had some control over how their personal data is used by mobile apps and services.

eMarketer