Janrain today released findings from their second Social Identity study conducted by Blue Research, showing that consumer frustration at being asked to register on a website continues to grow and almost eight in ten people want social login to be offered as an alternative. Janrain commissioned Blue Research for the study, which was conducted among a nationwide cross section of more than 600 consumers.
The research shows that marketers have a clear opportunity to increase conversion rates and online engagement by replacing traditional registration with social login. 86% of consumers are bothered by registering at a website and almost nine in ten will give false information or leave forms incomplete when creating a new account. Both of these results represent significant increases since the survey was first conducted in 2010.