Skip to main content
GDPR Kit CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy statement.

We use cookies to give you the best online experience. By using our website you agree to our use of cookies in accordance with our privacy statement


Mobile Menu

Move Over Demographics, Psychographics Have Arrived

Traditional demographics have been falling out of favor for a few years in the industry offline and online, with CBS Chief Research Officer David Poltrack dramatically announcing last March that the company, in partnership with Nielsen, would no longer employ traditional demographics to analyze its audience, describing the practice as "hazardous" to media and marketers.