Skip to main content
IAM vs. CIAM CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.
 

Nearly Half of Americans Willing to Give Brands a Pass for a Data Breach

New data shows that the U.S. public is surprisingly forgiving despite data breaches and controversies as long as companies demonstrate good faith.

Consumer Attitudes Toward Data Privacy and Security Survey by Janrain also found that 42 percent of U.S. consumers surveyed report at least being open to forgiving the brand, while 7% refuse to forgive brands for allowing bad actors access to their personal data. 

Threat Brief