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Rethinking the Corporate Website for Building Customer Engagement

While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by these platforms and tools. As social media evolves, so too should the corporate website. It's no longer just about engaging with consumers on other sites across the Web; organizations today need to maximize social media to better engage with customers and create brand advocates while keeping traffic on their own sites.

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