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Social Login Offers New ROI from Social Media

In the last few years, most companies have realized that social media is more than just the latest fad in communicating to the under-30 demographic, and is instead a generator of real dollars and cents value for their businesses.

Fewer companies, however, are aware of the value of a new technology called "social login," which allows visitors to a website to log in using their Facebook, Google, Twitter, or other social media account rather than having to register a new one. In fact, social login can be a huge marketing "force multiplier" in every business's two core tasks: acquiring customers, and selling them products and services.

Harvard Business Review