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Social Sign-On Is Consumers’ Choice

As retailers and other websites consider the appropriate degree of integration between their sites and social networks like Facebook and Twitter, social sign-on can be a valuable tool. Internet users who might otherwise be reluctant to input their personal data over and over again across sites may be more willing to share that information if offered a less annoyingly repetitive way to do so, like through social sign-on. Sites that offer such a tool may find they better engage and convert visitors into customers.

eMarketer