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Why Social Publishing Drives More Valuable Traffic

A number of major media companies are starting to implement tools for third-party authentication for consumers. We spoke with Janrain, which provides a tool called Engage that companies like Tribune Interactive, Meredith, E.W. Scripps, The Dallas Morning News, bizjournals, and the National Geographic Society are all using. With the solution, publishers can authenticate users via third-party logins using as many as 16 different providers, including Facebook, Twitter, Google, Yahoo LinkedIn, etc.

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