PORTLAND, Ore. – July 20, 2011 – Janrain (www.janrain.com) announced today that Dr Pepper Snapple Group has selected Janrain Capture as its primary online customer database. DPS chose Janrain so they could use a single solution to easily store user records and run multiple types of campaigns for over 50 brands with unique registration requirements. The rise of social networks has created the entirely new category of social profile data and with Janrain Capture, DPS will be able to leverage this type of information to more efficiently respond to customer interests and identify opportunities to reward loyal fans.
“Janrain Capture was developed to meet the requirements of customers just like Dr Pepper Snapple Group – large enterprises with a number of online properties that need a flexible solution to collect, store and access user profile data to drive successful marketing strategies,” said Larry Drebes, CEO, Janrain. “User acquisition and engagement are the cornerstones of successful online marketing campaigns and both hinge upon a better understanding of individual users. Janrain is being recognized for providing the technology to enable brands to store user profile data and act on it to further engagement.”
DPS chose to replace its previous database product because it could not store additional data types such as social information. Building a solution in-house was ruled out due to time and cost considerations.
The Janrain Capture deployment team worked with DPS to upload and verify existing user data and smoothly complete the transfer without losing historical campaign and consumer data. The flexible SaaS solution stores more information on users at registration or authentication than DPS was previously collecting and allows them to deploy with user screens that match the specific brand and campaign.
Dr Pepper Snapple Group joins other leading brands that have already deployed Janrain Capture, including Kodak, Universal Music Group, National Geographic, Rainbow Media and Postmedia. For more information, visit http://www.janrain.com/products/capture.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
Jenny Davis, Dotted Line Communications for Janrain