Portland, Ore (PRWEB) December 11, 2008 — JanRain, Inc. (www.janrain.com), the leading provider of OpenID technology and services for consumers and businesses, today announced that Interscope Geffen A&M (IGA) has deployed RPX (http://rpxnow.com) OpenID enablement on its artist websites such as Lady Gaga (www.ladygaga.com) to provide an enhanced login experience. As one of the world’s leading record labels managing over 200 artists’ websites, IGA will utilize RPX to increase user registration on these sites and employ rich profile data being provided by Facebook and MySpace to enable an enhanced experience.
Interscope Geffen A&M operates numerous websites for its artists and strives to provide a platform for both artists and their fans to communicate together and keep informed about the artists latest music and appearances. JanRain is providing IGA with a completely turnkey solution for its websites to implement OpenID faster, easier, and more cost effectively while insuring best practices for user experience.
“We selected JanRain for its robust, leading edge RPX solution so we could rest assured that IGA artist websites would always have the best practices for user registration, login, and data management,” said Aaron Foreman, Head of Digital Marketing for Interscope Geffen A&M. Added IGA Digital Production exec Lee Hammond, “The new user experience at our artist sites should not only improve registration and login success rates but also allow our users to have a richer experience based on the profile and friend data they can now bring into the artist website.”
“One-to-many relationships are the hallmark of social networking websites. Progressive companies including Interscope Geffen A&M are leveraging third party solutions like RPX to provide a seamless login experience for users arriving at their artist sites with an existing identity from Facebook, MySpace, Yahoo, AOL, Google and other OpenID accounts,” said Brian Kissel, CEO of JanRain. “By using RPX, IGA instantly becomes a leader in providing a more intuitive and customized user experience that leverages existing profile data that a website visitor brings to their site. In doing so, IGA will able to more effectively introduce and market its artists and dramatically increase registration and subsequent login rates among its customers.”
JanRain’s RPX product is a secure, enterprise-class software as a service (SaaS) solution that allows a website to accept and verify visitors logging in with their Facebook, MySpace, Google, Yahoo!, AOL or other OpenID accounts. It offers the richest feature set and is the most comprehensive third party authentication solution on the market. RPX can be deployed and integrated with an existing website’s registration system in less than a day, allowing businesses to realize the benefits of increased registrations and logins almost immediately. Included in the product feature set is a login interface that can be seamlessly implemented either as a pop-up window or embedded directly into an existing website registration page.
For additional information on RPX, please contact JanRain or visit http://rpxnow.com.
Combining the legacies of three of the most influential record labels in modern music history, Interscope Geffen A&M Records embarked on a new tradition of musical achievement with its unification on January 1, 1999. Headed by Chairman Jimmy lovine, Interscope Geffen A&M is a major force in global music, developing chart-topping artists across a wide range of musical genres including rock, rap, pop and alternative. Interscope Geffen A&M Records is a division of Universal Music Group, the world’s leading music company.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
Interscope Geffen A&M
Tore C. Steen