PORTLAND, OR, December 16, 2014 – Janrain, the leading provider of Customer Identity Management technology, today announced the acquisition of Arktan, a leading provider of innovative real-time social curation and social engagement products.
This is a strategic product acquisition by Janrain, allowing both parties to leverage complementary product portfolios and bringing an integrated customer identity and customer engagement solution to the market. The acquisition allows customer identity to be deeply integrated with engagement and activity data, enhancing marketers’ understanding of their customers through increased engagement.
“Marketers need better engagement tools to drive a deeper understanding of their customers,” said Larry Drebes, Chief Executive Officer, Janrain. “This adds dozens of new products for customer engagement, and dramatically expands the amount of customer data we collect, store and manage.”
“Brands need to understand their customers to create more effective marketing experiences throughout the customer journey,” said Charlene Li, Founder and CEO of Altimeter Group. “To do so, they need a simplified solution that brings together social streams, trends and curation across the entire marketing funnel.”
Arktan solutions help brands increase customer engagement on their sites and mobile apps with real-time innovative social experiences. The benefits for digital marketers include increased engagement, time spent, conversion rates, site traffic, and new monetization opportunities from advertising, sponsorships, product sales, and data capture. Key Arktan clients include Sony Music, WWE, A&E and Turner Entertainment. Arktan has powered social experiences for highly demanding events such as Duck Dynasty and WWE RAW telecasts.
“Our history of innovation has been driven by deep collaboration with the most sophisticated marketers in the world. This has lead to the most flexible customer engagement solution in the market,” noted Rahul Aggarwal, former Arktan CEO and Co-Founder and Janrain’s current General Manager of the Customer Engagement Business Unit. “Joining the Janrain team will allow us to leverage the synergy between the platforms of the two companies and power more personalized marketing experiences.”
“Arktan has a history of innovation, with ground-breaking products like Social DVR, which allows time-delayed playback of social streams, and industry-leading mobile capabilities for Commenting, Ratings and Reviews, Polls, and the rest of the product portfolio,” Drebes continued. “Adding the team to Janrain will deepen our understanding of customers in new ways.”
Customer engagement tools represent a rich trove of data about users. By integrating the products, Janrain can leverage that data and correlate it to other information already collected to create even more powerful actionable insights and marketing experiences, enabling marketers to start the customer journey at the point of engagement with the brand.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
Arktan is a leading provider of innovative social curation and engagement products for major brands across a wide range of industries. The breadth and depth of Arktan products, robust platform, comprehensive APIs, enterprise-class dashboard, and innovative visualizations have made Arktan the industry-leading white-label SaaS social platform chosen by major brands for 24/7/365 deployments. Arktan has powered rich, innovative social experiences for a growing number of brands, including WWE, Walmart, A&E, Sony Music, TNT and TBS.