PORTLAND, OR – August 21, 2014 — Janrain announced enhancements to its Social Sharing capability, adding Reddit and Tumblr to the list of popular destinations to which visitors of Janrain-enabled sites can share content. The addition of two of the most popular sites for shared user-generated content brings the total number of social networks available through Janrain Social Sharing to 13, including Facebook, Twitter, LinkedIn, Pinterest, Google+, Gmail, Yahoo, QQ, Tencent Weibo, Mixi, and XING.
Social Sharing simplifies the spread of word of mouth marketing across social networks and between friends. Visitors encountering Janrain Social Sharing on websites and mobile apps can share their favorite content across any of 13 social networks with a single click, driving referral traffic, search engine rankings, awareness and engagement.
With this launch, visitors to any site using Janrain technology can generate posts on Tumblr from site content. Home to more than 197 million blogs and 83 billion total posts, Tumblr is one of the most popular social networks for under-25s; its 350 million monthly unique visitors generate an average of 95 million posts every day.
Janrain’s latest social sharing capability also allows one-click sharing of links and posts to Reddit, an entertainment, social networking service and news website with 114.5 million monthly unique visitors. Companies have long sought a simple method for fostering content discovery and driving traffic and awareness among Reddit’s passionate community of ‘Redditors’ – registered community members who can submit, ‘vote up,’ or ‘vote down’ content. The addition of Reddit in Janrain Social Sharing gives publishers and marketers a simple route for enabling their site visitors to tap into its highly engaged community and enable distribution of content across the network.
“The enhancement of our Social Sharing solution demonstrates our commitment to helping customers keep pace with the evolving landscape of social networks and sharing sites,” said Larry Drebes, Janrain’s chief executive officer and chief technology officer. “Endorsements from friends and across trusted networks is the most powerful way for publishers and marketers to drive engagement. We remain committed to building solutions for marketers that make it simple for their consumers and visitors to share content and provoke word-of-mouth marketing opportunities across diverse audiences and communities.”
Companies interested in learning more about Janrain Social Sharing or its User-Generated Content solution for driving social engagement on their digital properties may visit http://janrain.com for more information.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit http://janrain.com and follow @janrain.