Oracle Eloqua and Oracle Responsys Marketing Suite Provide Marketers with Actionable Data and Insights via the Janrain platform
PORTLAND, OR – April 1, 2015 — Janrain, the leading provider of Customer Identity Management solutions and technology, today announced its validated integration with Oracle Marketing Cloud through the addition of Oracle Eloqua and Oracle Responsys Cross-Channel Marketing Solutions, providing marketers with actionable insights and data.
This integration allows marketers to sync authenticated customer data to deliver more personalized and targeted marketing messages. Janrain recently launched its third generation data integrations solution, providing marketers the capabilities to easily incorporate data from the Janrain platform into Eloqua, a marketing automation system, and Responsys, an email marketing system.
Through Oracle Marketing Cloud and the Janrain platform, brands can gather permission-based high-quality customer data to target their audience with relevant products, services and offers via email, push and sms. Janrain captures verified email addresses and validated mobile phone numbers at point of sign-up, and quickly registers new customers via their social profiles. Brands utilizing the Janrain platform through the Oracle Marketing Cloud include Philips and SBS Australia.
“Marketers look to technology to make their campaigns more effective and efficient. With this integration, we have expanded marketing capabilities to enhance cross-channel customer engagement,” said Larry Drebes, founder and CEO of Janrain. “Providing a validated integration with Eloqua and Responsys empowers brand marketers to deliver an elevated brand experience.”
Executives from Janrain are attending this year’s Oracle Modern Marketing Experience March 31 – April 2 in Las Vegas and available to discuss the key benefits of platform integration for marketing automation. To schedule a meeting with Janrain in Las Vegas, please contact Seth Menacker at 201.638.7561.
Companies interested in learning more about the value of Janrain’s Customer Profile Identity platform and the Customer Data Integration with Oracle Marketing Cloud may visit www.janrain.com for more information.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.