Sailthru to Provide Marketers with Increased Actionable Data and Deeper Insights via the Janrain Platform
PORTLAND, OR – April 23, 2015 – Janrain, the leading provider of Customer Identity Management solutions, today announced its validated integration with Sailthru, the leader in driving customer lifetime value through personalization. Marketers are now provided with increased actionable data and deeper insights.
This integration allows marketers to sync authenticated customer data to deliver more customized and targeted marketing messages—creating a true single customer view. Sailthru allows marketers to manage consumer relationships at the individual user level across all channels. This integration is built on Janrain’s recently-launched third generation data integrations solution, which gave marketers the ability to incorporate data easily from the Janrain platform into dozens of systems, now including Sailthru.
“Incorporating Janrain’s customer data into Sailthru significantly increases the quality and efficiency of their consumer interest-based personalization platform,” said Larry Drebes, founder and CEO of Janrain. “Modern marketers can now efficiently deliver powerful, targeted messaging across all channels seamlessly.”
Companies interested in learning more about the value of Janrain’s Customer Identity platform and the Customer Data Integration with Sailthru may visit www.janrain.com for more information.