PORTLAND, OR (March 7, 2016) – Janrain ®, the leading provider of Customer Identity Management solutions, today announced the expansion of its Customer Identity Management platform to Latin America. Janrain is the first customer identity platform to provide reach into this market. The company arrived in the region after customers requested infrastructure centralized in Latin America to improve the performance of local deployments.
Organizations are realizing the importance of creating a region-specific customer engagement strategy, and Janrain has a history of supporting global infrastructure expansion based on a need to connect with consumers globally and within their own platforms, in compliance with local laws. Since 2005, Janrain has successfully entered the Chinese, European and Australian markets.
Non-Latin American brands and organizations now have the opportunity to store rich customer profile data in accordance with current and future local laws, enabling their marketing organizations to develop a deeper understanding of their markets and customer base in Latin America.
“Janrain is extending our industry-leading uptime and reliability into Latin America because our global customers want to build deeper relationships with Latin American consumers,” said Larry Drebes, founder and CEO of Janrain. “Our customers asked us to continue from previous expansions into China, Europe and Australia, and we will continue to add infrastructure around the world, wherever we are needed.”
Companies interested in learning more about Janrain’s proprietary Customer Profile Identity platform and the expansion of its international infrastructure can visit www.janrain.com for more information.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.