PORTLAND, OR –(September 16, 2015) – Janrain the leading provider of Customer Identity Management solutions, today announced it has been included in an August 2015 Forrester Research report titled “Market Overview: Customer Identity And Access Management (CIAM) Solutions.” Authored by Andras Cser and Merritt Maxim, both leading customer identity experts, the report provides an overview of the market, examines seven vendors, and offers S&R pros recommendations and best practices for successful implementations.
When Forrester examined the market landscape, they found that Janrain “excels at customer profile management and API-based operations.” Forrester also noted the Janrain SaaS offering “provides rich web-based dashboards to view individual and aggregated customer insights, and dozens of prebuilt integrations to deliver demographic and psychographic insights into other marketing systems for marketing purposes.”
“Achieving a single customer view is the foundation for marketing success,” said Larry Drebes, Janrain co-founder and CEO. “The ability to identify a customer regardless of channel or device gives brand marketers a deeper level of insight into their customers and creates a seamless customer experience that ultimately builds greater brand loyalty. Only with a single, unified customer identity is it possible to deliver consistent and coordinated experiences across all touchpoints.”
The report also states that CIAM is an essential component for creating a positive digital customer experience, and it helps provide brand marketers with a 360-degree view of the customer.
Through its proprietary Customer Identity Management Platform, Janrain helps brand marketers build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. To learn more about Janrain, please visit Janrain
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
Read more on our blog at http://janrain.com/blog/the-new-ciam-market-landscape-independent-research-report-overview/