Skip to main content
IAM vs. CIAM CIAM Buyer's Guide Contact Us
Janrain respects your privacy and will treat the personal data you choose to share with us in accordance with our privacy policy.

Janrain Helps Websites Speed Registration and Reduce Cart Abandonment by Integrating Login with Amazon

Trusted login solution securely connects online retailers, consumer brands and other sites with millions of Amazon customers

Portland, OR—May 30, 2013—Janrain, a leading provider of user management solutions for the social web, today announced integration with Login with Amazon. Online retailers, consumer brands and others using the Janrain User Management Platform (JUMP) can now make it fast and easy for customers to register, sign in and check-out using their existing Amazon account, turning guest checkout visitors into recognized customers with personalized shopping experiences.

“Amazon is considered one of the most reputable companies in the U.S. and personifies trust for online shoppers,” said Larry Drebes, CEO of Janrain. “We know that Login with Amazon is already the most popular registration choice on This partnership extends that popularity, creating opportunity for our retail and ecommerce clients to facilitate trust from consumers who are comfortable using their Amazon identity in an ecommerce context.”

Login with Amazon also addresses cart abandonment, one of the biggest challenges facing online retailers. According to Forrester Research*, 54 percent of online consumers have abandoned their digital shopping carts without completing a transaction. Social login addresses this problem by making it quick and easy for consumers to complete transactions on their favorite websites. Customers can now use their trusted Amazon account to pre-populate data fields without having to fill out lengthy registration forms or remember yet another user name and password, reducing their likelihood to abandon the shopping cart.

Furthermore, according to research commissioned by Janrain**, 65 percent of consumers agreed they are more likely to return to a website that automatically welcomes them through social login and 60 percent agree that companies offering social login are more up-to-date and innovative than companies that don’t, driving even more value to companies that offer social login.

“Social login appears well suited to address common challenges organizations face,” said Paul Abel, Ph.D., Managing Partner, Blue Research, who conducted the research on behalf of Janrain. “Despite social login’s recent introduction, most online consumers are encountering it and, among those who do, the majority are using it. These findings suggest social login is an effective way for organizations to better understand and target consumers in a way in which consumers find beneficial.”

Janrain pioneered social login to help companies better understand website users. The company’s user management platform enables consumers to use social networks or email usernames and passwords to login or register on a site. Janrain supports more than 30 identity providers, and now with the integration of Amazon, organizations can gain permission-based access to accurate profile data from a consumer’s Amazon profile, including a first and last name and verified email address.

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit and follow @janrain.

*2013 Forrester Research, The State of Retailing Online 2013: Key Metrics and Initiatives

**2013 Blue Research, Consumer Perceptions of Social Login Study