Addition of Adobe Audience Manager Allows Marketers to Build Unique Audience Profiles They Can Use Across Any Digital Channel
PORTLAND, OR – April 28, 2015 – Janrain, the leading provider of Customer Identity Management solutions, today introduces its latest integration with Adobe Marketing Cloud with the addition of Adobe Audience Manager, a data management platform that builds unique audience profiles so marketers can easily identify their most valuable segments and use them across any digital channel for advertising.
Adobe Audience Manager is the industry’s first data management platform that consolidates audience information from all available sources. Through this integration, marketers collect and store first-party demographic, psychographic and behavioral customer profile data collected via social login and registration, and synchronize that data with Adobe Audience Manager for richer audience segmentation and targeting. Janrain also manages compliance with the terms of service for third party identity, as well as a brand’s terms of service for data use, through scoped access.
“Marketers and advertisers alike directly benefit from an actionable, unified view of their audiences,” said Larry Drebes, founder and CEO of Janrain. “By further enhancing our integration points with Adobe Marketing Cloud, modern marketers have a suite of products that enables them to move faster and act smarter.”
Janrain is also integrated with Adobe Experience Manager, Adobe Campaign and Adobe Analytics; all of which are included in the Adobe Marketing Cloud.
Companies interested in learning more about the value of Janrain’s Customer Identity platform and the Customer Data Integration with Adobe Audience Manager may visit www.janrain.com for more information.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.