Non-Chinese brands and marketing organizations can now manage customer profile data with Chinese infrastructure and social network identities
PORTLAND, OR – April 7, 2015 — Janrain ®, the leading provider of Customer Identity Management technology, today announced the launch of its Customer Identity Management platform infrastructure within the Chinese market. Janrain is the first customer identity platform to provide reach into the Chinese market. Non-Chinese brands and organizations now have the opportunity to store rich customer profile data in accordance with current and future Chinese laws, enabling their marketing organizations to develop deeper understanding and insight into their Chinese markets and customer base.
Janrain has a history of supporting global infrastructure expansion, in step with legal and regulatory frameworks around the world. As global brands have increasingly focused on the emerging Chinese consumer, there’s a need to connect with consumers globally and within their own platforms, in compliance with local laws.
Organizations are realizing the importance of creating a China-specific customer engagement strategy. Janrain provides the solution so marketing departments do not see their social content and campaigns go unseen and unheard in regulated markets.
“Janrain is extending our industry-leading uptime and reliability into China because our global customers want to build deeper relationships with Chinese consumers,” said Larry Drebes, Founder and CEO of Janrain. “Our customers asked us to continue from previous expansions into Europe and Australia, and we will continue to add infrastructure around the world, wherever we are needed.”
Companies interested in learning more about the value of Janrain’s Customer Profile Identity platform and the expansion of its international infrastructure can visit www.janrain.com for more information.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.