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Janrain Launches Next Generation Customer Insights to Help Enterprises Make Sense of High-Volume Customer Data

With New Reporting, Analytics and Visualization Tools, Organizations Can More Quickly and Easily Turn High Volumes of Customer Data into Actionable Business Intelligence

PORTLAND, OR (March 6, 2018) - Janrain®, the company that pioneered the Customer Identity and Access Management (CIAM) category, today announced it has updated the industry-leading Customer Insights capability that is part of Janrain Identity Cloud to provide clients with enhanced reporting, analytics and visualization tools. With this next generation offering, marketers can more quickly and easily convert the high volumes of transactional, behavioral, user-submitted and event data generated by millions of customers into actionable intelligence.

Data forms the foundation for understanding and predicting consumer behavior and customer journeys from initial contact to purchase decisions and long-term brand loyalty. As customer data continues to grow in velocity, volume and complexity, Janrain's new Customer Insights offers elegant, easy to use self-service tools that make it easier than ever for marketers to visualize, understand and combine their data so they can put more of that information to work for their business. With Janrain Customer Insights, organizations can create their own custom reports, dashboards and data visualization or tap pre-configured, out-of-the-box dashboards for immediate productivity.

IT, DevOps and security teams can also use Janrain Customer Insights to view and analyze event data in real-time and define alert triggers. Metrics such as health, usage and performance status of the Janrain Identity Cloud can be monitored using reports and dashboards, helping teams to identify abnormal or malicious trends in activity and detect and prevent fraud attempts and attacks. Janrain event data can also be shared with all major intrusion detection and monitoring systems or log management and SIEM platforms.

With the new product offering, users of the Janrain Identity Cloud now receive:

  • Fully cloud-based, centralized customer data analytics for easier, more thorough and flexible data exploration and report creation
  • Big Data scale and performance for faster visualization and reporting of high volume data
  • Near real-time data collection and analytics to gain a comprehensive data-driven view of customers across regions and across web, mobile, and IoT
  • Near real-time event data reports, dashboards and conditional alerts to monitor categories such as health, usage and performance status of the Janrain Identity Cloud
  • More comprehensive interactive data exports (CSV, Excel, etc.)

"The competitiveness of today's organizations depend on the intelligence and informed business decisions they're able to draw from their customer data," said Jim Kaskade, CEO at Janrain. "With Janrain Customer Insights, global brands get a top-notch analytics solution that just about anyone in the business can use to quickly convert customer data into relevant knowledge that can help them better understand and serve their customers for stronger relationships and long-term loyalty."

Janrain Customer Insights can deliver data that integrates with all major digital and web analytics solutions for deeper analysis-such as Adobe Analytics, Google Analytics, IBM Customer Experience Analytics, Kissmetrics, or Webtrends-to easily correlate customer profile data with other data sources-such as behavioral data or funnel conversion metrics-so organizations can base their business decisions on customer intelligence.

Janrain will present the next generation of Customer Insights in a webinar on Thursday, March 8th. Please register here to attend live or get access to a recorded version.

About Janrain
Founded in 2002, Janrain pioneered Customer Identity and Access Management (CIAM) and is widely recognized by industry analysts as a global CIAM leader. The Janrain Identity Cloud® provides identity management, security and activation solutions that enable seamless and safe customer experiences across their digitally connected world, while providing enterprise organizations with deep customer insights. Janrain's identity capabilities include social and traditional login and registration, single sign-on, customer profile data storage and management, customer segments, customer insights and engagement solutions. The company reaches 1.5 billion digital identities for 3,400 brands, including Pfizer, Samsung, Whole Foods, Fox News, Philips, McDonald's and Dr Pepper. Janrain is based in Portland, Oregon, with offices in London, Paris and Silicon Valley. For more information, please visit and follow @janrain.