Portland, OR – December 19, 2012 – Janrain, the leading provider of User Management solutions for the social web, today announced the third generation of its industry leading user registration solution, already deployed by dozens of global brands including Fox News, Mattel, Cox Media Group, Whole Foods, Dr. Pepper, the UK’s Channel 4 and others. The solution lets customers easily customize registration forms and workflows to better collect rich profile data on their users to inform and empower marketing initiatives. An enhanced dashboard featuring detailed analytics that makes it even easier for digital marketers to gain deep insight about their online users is also included in this new release.
As consumers increasingly engage with brands across multiple off and online channels, companies today face a common problem in getting consumers to actually register on their website. Research has shown that 86 percent of consumers are bothered by the need to register at a website and almost nine in ten will give false information or leave forms incomplete when asked to create a new account. But information gained during the registration process is critical for businesses looking to personalize the online experience for their users.
Janrain’s solution makes it easy for consumers to register on a site, lowering the barriers to entry. The solution allows clients to tailor the registration form to collect the profile data most important to them, and enables site visitors to login with a social identity to speed the registration process. Information available to brands when people utilize social login includes verified email address, name, birthdate, location, gender, marital status and interests – data previously very difficult to collect. Conditional workflows enable fields and questions to be dynamically displayed in real-time based on known data or a user’s previous responses.
Janrain customers are leveraging the user registration solution in unique ways to engage with users. For example, Purina asks people questions about their pet that continue to get more detailed based on previous answers in order to offer a more personalized experience on return visits or in subsequent marketing campaigns. Embedding registration capabilities into its branded Facebook applications for contests and promotions has enabled Dr Pepper Snapple Group to develop a deeper understanding of its fans by gaining access to profile data from their social identities.
Customers leveraging Janrain’s user registration solution can also deploy its industry-leading profile data storage solution to improve customer intelligence and transform how marketers segment and interact with their online audience. Customers have access to comprehensive user composition analytics from within the Janrain product dashboard, to help marketers and technologists quickly understand the demographic and psychographic characteristics of their users, based on attributes such as age, gender, location, interests, favorite music, movies and books.
“The Janrain User Management Platform has been a valuable asset to our customers looking to improve user intelligence and increase their marketing efficacy since we introduced it in 2008,” said Larry Drebes, CEO of Janrain. “Now, with the third generation release of our platform, hundreds of major organizations that turn to Janrain to power critical registration functionality on their website get an even more robust solution, right out of the box, to support those efforts.”
“Developing a deep understanding of our website users is critical to drive engagement, and that starts with providing easy ways for visitors to identify themselves through registration,” said Bob Harris, Chief Technology Officer, Channel 4 “We intend to fully integrate the Janrain User Management Platform into many of our online properties to provide a single, unified view of our users.”
For more information on the Janrain User Management Platform, visit http://www.janrain.com
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.