Portland, OR – May 29, 2014 – Janrain, the world’s leading provider of Customer Identity Management technology, today announced the launch of Janrain User-Generated Content. Janrain UGC is a customer engagement solution for marketers and publishers to offer visitors opportunities to create and amplify content across all of a brand’s digital touch points. With a single action, consumers can comment, share across social networks, chat, create original content, and see activity streams that automatically appear across a brand’s mobile and desktop experiences.
“Janrain UGC turns any site into a highly engaging social experience and gives consumers compelling reasons to share their social data with their favorite brands,” said Larry Drebes, chief executive officer, Janrain. “When attention is the most valuable commodity, brands have to craft highly personal social experiences that people will want to share with their friends and return to again and again. Janrain is putting a suite of tools in the hands of digital marketers who want to build a lively interactive brand identity that draws people into a brand experience, gives them reasons to create accounts and relationships with these brands, and keeps them coming back.”
Janrain UGC drives deeper customer engagement by empowering consumers to interact, comment on and chat about site content to spark real-time conversations while they are within a brand experience. Improved social context tools surface friends’ site activities and offer opportunities to integrate relevant content from social networks that entices visitors to spend more time on-site.
Janrain UGC also improves and increases customer acquisition by offering compelling reasons to register and share social profile data. Marketers can then use the data to create personalized brand experiences that give visitors reasons to interact with content and return to the site. Network effects will increase brand awareness when consumers create content, share activities, voice opinions and interact with peers.
Companies interested in learning more about Janrain’s Customer Identity Management platform and Janrain UGC can request a demo at http://janrain.com/about/demo-request/.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.