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Janrain Partners with Badgeville to Drive User Loyalty with Social Rewards and Game Mechanics

Janrain Partners with Badgeville to Drive User Loyalty with Social Rewards and Game Mechanics

Portland, OR – April 28, 2011 – Janrain, Inc., ( provider of the leading user management platform for the social web, today announced that it has partnered with Badgeville, the Social Loyalty Platform, to offer the Janrain Loyalty, Rewards and Game Mechanics solution. The offering turns users into loyal brand advocates, and builds community engagement by driving online user behaviors most valuable to the brand. With the Janrain offering, powered by Badgeville, brands now have access to a one-stop implementation of the best-in-class social login and social rewards platforms.

“After carefully weighing our options for building a social rewards solution in-house versus integrating with a best in class technology provider, we selected Badgeville, a recognized leader in the space, for their comprehensive, lightweight and flexible platform,” said Larry Drebes, CEO, Janrain. “Their philosophy aligns with ours in that we are each are focused on providing the best solution in our respective markets.”

The Janrain Loyalty, Rewards and Game Mechanics solution (powered by Badgeville) allows brands to track and reward specific activities, including:

  • Signing in and registering on site
  • Visits, page views and specific pages read
  • Arriving at certain pages (e.g. RSS subscription thank you page)
  • Commenting
  • Participating in a survey
  • Sharing articles to social networks including Facebook and Twitter

The solution comes with comprehensive engagement analytics that provide insights into these online user behaviors.

“The modern website needs to be social in order to be relevant,” said Badgeville CEO Kris Duggan. “Marrying social login with social game mechanics was a natural step for two companies who know that driving user engagement is critical to a brand’s success.”

By augmenting Janrain Engage with Badgeville’s award-winning solution for rewards, loyalty and game mechanics, Janrain continues to offer customers the latest technologies and flexible solutions for user acquisition and engagement on their brand’s website.

The Loyalty, Rewards and Game Mechanics solution is available today through Janrain. For more information, please visit

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit and follow @janrain.

About Badgeville

Badgeville is the leading Social Loyalty Platform. We make it easy for web publishers, media sites, communities, marketers and brands to increase user loyalty and engagement. The Badgeville Platform leverages behavior motivational techniques from social gaming to create highly engaging web experiences. Using Badgeville, web and mobile sites can reward users with real-time achievements and reputation, while at the same time driving user behavior, achieving specific business goals, and measuring and optimizing user engagement. For more information, visit Badgeville at

Media Contact

Jenny Davis, Dotted Line Communications for Janrain