PMD status underscores Janrain’s value-added capabilities for developing personalized marketing campaigns on world’s largest social network
Portland, OR – June 10, 2014 – Janrain, the world’s leading provider of Customer Identity Management technology, announced today that it has been qualified as a Facebook Preferred Marketing Developer (PMD). The designation as a Facebook PMD underscores Janrain’s reputation for and continued commitment to developing superior digital marketing technology for fostering uniquely engaging, personalized social brand experiences.
Being a Facebook Preferred Marketing Developer allows Janrain to take full advantage of Facebook’s API best practices and be a knowledgeable resource to our customers for any changes Facebook makes to its policies or platform. As a PMD, Janrain will be able to build apps on Facebook, measure performance, and provide the right management tools, services and development resources for brands seeking to build uniquely engaging campaigns on the Facebook platform.
Facebook considers its PMDs to be the third-party experts on how campaigns on Facebook can help marketers and advertisers establish and grow lasting connections with customers. As a PMD, Janrain will have access to APIs for building the internal tools that support development of solutions for efficiently and creatively managing marketing programs on Facebook.
“We are committed to bringing customers far-sighted, innovative opportunities to engage their consumers wherever they are on the web and regardless of the device they use to get there,” said Larry Drebes, chief executive officer, Janrain. “Becoming a Facebook PMD allows us to extend our ability to create innovative Customer Identity Management solutions that help brands orchestrate highly personalized experiences and relationships with their consumers.”
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
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