Portland, Ore (PRWEB) November 14, 2008 — JanRain, Inc. (www.janrain.com), the leading provider of OpenID technology and services for consumers and businesses, announces the launch and availability of RPX Basic, a hosted turnkey solution enabling websites to implement OpenID faster, easier, and more cost effectively while deploying best practices for user experience. Details on the feature set, benefits, and online deployment are available on JanRain’s RPXNow website, http://rpxnow.com.
JanRain’s RPX Basic product is a secure, enterprise-class software as a service (SaaS) solution that allows a website to accept and verify visitors logging in with their Google, AOL, Yahoo, Facebook, or OpenID accounts. It offers the richest feature set and is the most comprehensive third party authentication solution on the market. RPX can be deployed and integrated with an existing website’s registration system in less than a day, allowing businesses to realize the benefits of increased registrations and logins almost immediately. Included in the product feature set is a Login interface that can be seamlessly implemented either as a pop-up window or embedded directly into an existing website registration page.
With the recent announcements by Microsoft and MySpace to become OpenID providers, there will soon be over 900 million website users enabled with an OpenID. Website owners are looking for a way to easily accept these users onto their website and provide an accelerated registration and login process. Increasing the conversion rates from a website visitor to registered user can have a dramatic impact on an organization’s site objectives and bottom line. Mixx, a social news and content aggregator, has seen a ten-fold increase in registrations via OpenID and third-party services and observed a 20% increase in registrations from direct and referrer traffic.
“Why would website owners require their visitors to create yet another username and password when they show up to the site with an existing account from one of the major identity providers like AOL, Facebook, Google, MySpace, and Yahoo?” said Brian Kissel, CEO of JanRain. “By releasing RPX Basic we have enabled websites to quickly realize the benefits associated with increased registration rates and login success.”
JanRain continues to collaborate with AOL, Google, Yahoo!, MySpace, and other members of the OpenID community in designing and developing OpenID website enablement solutions that make it easy for websites to deploy OpenID and for customers to use their OpenID.
For additional information on RPX Basic, please contact us or visit http://rpxnow.com.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
Tore C. Steen, VP of Business Development