Portland, Or, May 17, 2012 – Janrain, the leading provider of User Management solutions for the social web, today announced a number of new platform capabilities to enable leading brands and online retailers to better acquire, engage and monetize online visitors. These new updates allow global brands and ecommerce companies to quickly deploy social solutions with existing infrastructure to gain better visibility into social profile data and improve targeting to grow their audience. In addition, the company today announced its integrations and partnerships with Demandware, Magento, Certona and 500friends and support for a number of other global ecommerce providers
“We want to provide the best solutions to help brands leverage the robust set of data available on their users that in turn enables them to provide a better online experience to those customers,” said Larry Drebes, CEO, Janrain. “Leading ecommerce platforms and major retailers across a variety of industries are recognizing the benefit that providing personalized experiences has on bolstering user engagement and purchases.”
“500friends and Janrain share a common vision that retailers win when they can leverage social technologies to create and maintain relationships with their customers that ultimately result in brand advocates,” said Justin Yoshimura, CEO of 500friends. “We are excited to bring our clients the power of our social loyalty marketing program combined with Janrain’s social login and social profile data collection and storage capabilities.”
Earlier this spring, Janrain announced the availability of Backplane Protocol 2.0, a proposed open standard that enables authorized, independent applications coexisting on a website to easily and securely communicate user identity and onsite activity with each other. In addition, Salesforce.com and Oracle rolled out Janrain plugins in their respective Spring 12 and Oracle WebCenter Sites releases.
The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit www.janrain.com and follow @janrain.
Dotted Line Communications