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Janrain VP of EMEA to Speak at 8th Annual Social Media in the Pharmaceutical Industry Conference in London

Russell Loarridge leads presentation on best practices for creating more effective marketing experiences throughout the customer journey on January 21 at Holiday Inn Kensington Forum

PORTLAND, OR (January, 19 2016) – Janrain, the leading provider of Customer Identity Management solutions, today announced its VP of EMEA, Russell Loarridge, is speaking at the 8th annual Social Media in the Pharmaceutical Industry Conference taking place in London, United Kingdom from January 20-21 at Holiday Inn Kensington Forum. Loarridge, who has spent more than two decades working in international sales and the enterprise solutions space, will lead a presentation on best practices for understanding customers and creating more effective marketing experiences throughout the customer journey.

Produced by SMi Group, a global event production company based in the United Kingdom, the annual conference on Social Media in the Pharmaceutical Industry provides a niche platform for senior marketing practitioners to capture the latest trends and technologies, learn from practical case studies and benchmark best practices to maximize digital strategy.

“Pharmaceutical brands choose the Janrain Platform because it enables comprehensive authentication and validation and allows them to close the marketing loop and measure the effectiveness of their multi-channel marketing campaigns with health care providers,” said Loarridge.

Leading pharmaceutical brands leverage Janrain to ensure gated content is only accessible by authenticated and verified health care providers who can then manage their opt-in, opt-out and communication preferences. To learn more about Janrain Customer Identity Management solutions please visit

About SMi Group

Established since 1993, the SMi Group is a global event-production company that specializes in Business-to-Business Conferences, Workshops, Masterclasses and online Communities. SMi Group creates and delivers events in the Defense, Security, Energy, Utilities, Finance and Pharmaceutical industries. The company prides itself on having access to the world’s most forward thinking opinion leaders and visionaries for bringing communities together to Learn, Engage, Share and Network. More information can be found at

About Janrain

The Janrain Customer Identity and Access Management platform helps brands build a unified view of their customers across all devices by collecting accurate customer profile data to power personalized marketing. The proprietary platform encompasses social login, registration, customer profile data storage, customer segments, customer insights, single sign-on, and engagement. Janrain powers customer identity management for brands like Pfizer, Samsung, Whole Foods, Fox News, Philips, Marvel, and Dr Pepper. Founded in 2002, Janrain is based in Portland, Oregon, with offices in London, Paris, and the Silicon Valley in California. For more information, please visit and follow @janrain.